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Like Twitter, Instagram is a real-time social platform that enables popular images to rise to the surface quickly, both on its network and on the other social networks it is linked to. We doubt it will take a photo like Krums’s to get other news organizations to follow NPR’s lead. As a quick, easy-to-use tool for taking and distributing photos — and thus drawing in audiences — it arguably has no peer, although its accessibility is severely limited by the fact that it is an iPhone-only application.

Mashable | Is Instagram the Next Distribution Opportunity for News Media?


When considering social media, I can’t fully deconstruct analytics or measurement tools. I respect them and recognize them as the valuable indicators of aggregate human behavior that they are, but I don’t *know* data. What I do know is that social media is not advertising.

Rather, it’s a litmus test to individuals, organizations and companies across strata: how do you handle change? How do you adapt? How flexible are you? How secure are you? (full article…)

TAG Communications, Inc.>/b> | Social Media Is Not Advertising (by Molly M. Cantrell-Kraig)


A large swathe of mobile users cannot be reached by more sophisticated mobile marketing efforts like sponsored apps, in-app ads or campaigns on the mobile web. According to location-based advertising network 1020 Placecast, opt-in text alerts are the smart way to target a fuller mobile audience. (full article…)

eMarketer | Mobile Users Ready for Location-Based Text Marketing


Headlines:
http://m.apnews.com/ap/db_11750/contentdetail.htm?contentguid=Ix65oGGw

Get news on the go with the Mobile News Network. Visit http://www.apnews.com to learn how to get it for your phone.
Sent from my Verizon Wireless BlackBerry


Headlines:
http://m.apnews.com/ap/db_8586/contentdetail.htm?contentguid=tUOpsU7x

Get news on the go with the Mobile News Network. Visit http://www.apnews.com to learn how to get it for your phone.
Sent from my Verizon Wireless BlackBerry




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