Shorty Report: How businesses are using short messages to make a big marketing impact

30Mar09

How top companies are using Twitter for business:
Building community and brand – Publishing – Customer service – Product feedback – Direct sales – Crisis management – Internal company communications

Whether your company’s already on Twitter or just getting starting, you need to read the Shorty Report.

The Shorty Report is published by Sawhorse Research, the research arm of Sawhorse Media, which specializes in online services and products focusing on short online content. Sawhorse Media created the Shorty Awards, honoring Twitter’s top users. Sawhorse recently launched Musebin, a site focused on one-line music reviews.

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