Experts Discuss 4 Key Reasons Why Social Media Fails

02Apr09

Web 2.0 Expo: a panel of industry thought leaders – Peter Kim (Dachis Corporation), Charlene Li (Altimeter Group), and Jeremiah Owyang (Forrester Research) discussed Why Social Media Marketing Fails  – and how to fix it. Here are the key highlights from this insightful discussion where panelists also provided concrete suggestions on overcoming major hurdles to social media success in companies.

Via marketingmystic.wordpress.com. (h/t @AaronStrout)

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