Duke Energy drives green initiatives with social media

05May09

Why would an energy company need social media? Simple. Scott Pacer, director of marketing communications for Duke Energy, explains in this Q&A how the company is using its young social media program to educate its customers on how they can use less energy, save money and help the environment.

ZDNet | Fortune 500 Series: Duke Energy drives green initiatives with social media, Posted by Jennifer Leggio (h/t @jritch)

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