Why Social Media Purists Won’t Last

24Nov09

Social media purists have laid down the law and, so, to participate in social media as a business, you must do things like, “participate in the conversation,” “engage your customers,” and “talk with us not to us.” I’ve got news for you. In the world of business, all that talk will get you exactly nowhere. Conversations do not ring the cash register. Engagement does not sell more product. Talking with people just means you have to take time to listen which prevents you from spending valuable time selling more product. (full article…)

Social Media Explorer | Why Social Media Purists Won’t Last (by Jason Falls)

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