Bringing Marketing on Foursquare Into Focus


Foursquare is getting a lot of attention these days, not just because of their meteoric growth, but also for being at the forefront of enabling businesses to market and promote with their location-based service. The promise of marketing with Foursquare is that it “will empower you to develop more engaging ongoing relationships with [your] customers” but the cost and risk involved make achieving this much harder than it sounds. (full article…) | Bringing Marketing on Foursquare Into Focus (by Lyell E. Petersen | @93octane)


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