Archive for July, 2010

When considering social media, I can’t fully deconstruct analytics or measurement tools. I respect them and recognize them as the valuable indicators of aggregate human behavior that they are, but I don’t *know* data. What I do know is that social media is not advertising. Rather, it’s a litmus test to individuals, organizations and companies […]

A large swathe of mobile users cannot be reached by more sophisticated mobile marketing efforts like sponsored apps, in-app ads or campaigns on the mobile web. According to location-based advertising network 1020 Placecast, opt-in text alerts are the smart way to target a fuller mobile audience. (full article…) eMarketer | Mobile Users Ready for Location-Based […]

Headlines: Get news on the go with the Mobile News Network. Visit to learn how to get it for your phone. Sent from my Verizon Wireless BlackBerry