Social Media Is Not Advertising

13Jul10

When considering social media, I can’t fully deconstruct analytics or measurement tools. I respect them and recognize them as the valuable indicators of aggregate human behavior that they are, but I don’t *know* data. What I do know is that social media is not advertising.

Rather, it’s a litmus test to individuals, organizations and companies across strata: how do you handle change? How do you adapt? How flexible are you? How secure are you? (full article…)

TAG Communications, Inc.>/b> | Social Media Is Not Advertising (by Molly M. Cantrell-Kraig)

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